The Hip Hop Shop: Feeki

Living life like a hermit, I don’t connect with many on a regular basis but if there’s one group of people I absolutely adore it’s the creatives who would and often do anything to make their dream a reality.

Which is exactly why my attention was all over Nevada’s Feeki when he came into my sight. His climb to the top has been featured on Viceland. We touched on that, and much more in the following exchange.

Kendra: When it came to your debut, Unbound, what was the recording process like? Also, when you started writing – what was the initial reaction you wanted listeners to have when they heard it?

Feeki: My recording process is a team effort. My producer, Allen Lewis, makes the instrumentals in his home studio. I write all of the lyrics and record demo versions of each track at my home studio. Then we get together in Garrett Raff’s home studio to record the final version of each track. Garrett mixes and masters each of the tracks. We are all there for most of the entire process. We all bounce ideas off of each other for the mix and instrumentals to make final tweaks after everything is recorded.

When I write, I just concentrate on what I’m feeling or thinking about at the moment. Hip hop is usually very auto-biographical. You just tell your story through each track and that’s what the listener picks up.

Kendra: What’s the one thing you won’t “Say Nothin” about?

Feeki: As far as saying things through music, I usually won’t say anything about politics. No matter what you say, half of your listeners are turned off by it. I do jab here and there about some stuff and how I feel about it but I never say like “This is who I support _______.” No one should really give a shit anyway, but people get crazy about that stuff. I am very non-PC so almost anything goes. I’m not offended by anything or difference in opinion.

Kendra: I absolutely love the idea behind Viceland’s Payday, and you happened to be featured on there. Showcasing how you work at a valet and put 100% into your music, it made me wonder – do non-creative types think you’re crazy for putting so much into your career?

Feeki: I don’t think non-creatives know how much I put into this to understand how crazy I am. Not many people do. Not many people are willing to take any type of pay cut to pursue their dreams. After we filmed with VICE, I started working half as much at the Valet and twice as much in the studio cause I saw that I needed to ramp up even more. Talk to any successful person and they would not be impressed by what I do, they could just add me to the short list of people they know that actually do what it takes. It’s normal to us, not crazy. Crazy to me is wanting a 401K and a white picket fence. We filmed for over 30 hours with VICE and the segment was only like 12 min long, so you can see how much got left out. I told those guys everything about how much money, time, and energy goes into it, but there’s only so much they could do and stick with the storyline of the show. People only really caught a glimpse of what it really is.

Kendra: Have you ever thought of relocating out of Reno for your music?

Feeki: Yeah, but I don’t think you really NEED to anymore. The internet is worldwide and blaming your location for your lack of success is just another excuse. Music technology has advanced like crazy too. You don’t need the million dollar LA studio anymore. We record in an attic with a pull down ladder and the quality shits on 95% of what’s out there. There are tons of people out there that are putting out top quality stuff out of home studios just because they know what they are doing. If you have a buddy in an LA studio, you can just send him the entire pro tools session to work on the music with you if you want. The time might come where it’s necessary but right now, what we do is fine. Plus the traffic and regulations in California are mental.

Kendra: What’s going on with you in 2017?

Feeki: 2017 is all about getting more shows, touring, and new music.

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